TV, Video, Audio & Display Strategist
Core
Plan and improve full-funnel TV, video, audio, and display programs to grow new customers, revenue, and LTV while maintaining efficiency.
Role type
Senior IC TV, Video, Audio & Display Strategist
Builds
Full-funnel media programs (CTV/OTT, online video, digital audio, programmatic display) for client growth
Domain
Digital Media Marketing / Advertising Technology
Required skills
TVAD strategy, media analytics, DSP management, incrementality testing, forecasting, SQL, GA4, client storytelling
Preferred skills
Advanced Excel, platform optimization, AI tool adoption
Technologies
DSPs, Bliss Point, GA4, SQL, Excel/Sheets
Responsibilities
Translate business goals into TVAD plans across awareness/consideration/performance; lead day-to-day client strategy and execution; design valid tests (geo/lift, A/B, time-series); connect TVAD with Search, Social, and Creative teams; advocate for measurement frameworks; remove recurring sources of waste.
Seniority
Senior, hands-on IC