Manager, Integrated Marketing, Consumer - DashPass Benefits
Core
Develop integrated marketing strategies and go-to-market plans for DashPass benefits and new member value propositions to drive retention and engagement.
Role type
Manager, Integrated Marketing (Consumer)
Builds
New benefit concepts, member experiences, and value propositions for the DashPass subscription service.
Domain
Consumer marketplace, subscription services, food delivery
Deliverable
product features
Required skills
Integrated marketing strategy, go-to-market planning, consumer insight analysis, cross-functional leadership, positioning development, data-driven decision making, stakeholder influence, program management from concept to launch
Preferred skills
MBA, experience in technology or e-commerce, experience building programs from scratch
Technologies
N/A
Responsibilities
Own marketing strategy for DashPass Benefits and New Use Cases; Lead development and validation of new member value propositions; Drive integrated go-to-market strategies for new benefits; Serve as marketing lead across cross-functional initiatives; Translate consumer insights into product strategy recommendations; Drive adoption, engagement, and retention for the membership business
Seniority
Manager, hands-on IC with strategic ownership
