Lead Product Marketing - Home Internet & Converged
Core
Lead strategy, planning, and execution of marketing initiatives to drive customer acquisition, retention, and growth for AT&T's Home Internet portfolio (Fiber and Fixed Wireless).
Role type
Lead Product Marketing Manager
Builds
Integrated marketing strategies and go-to-market plans for Home Internet and Converged services
Domain
Telecommunications / Consumer Connectivity
Deliverable
product features
Required skills
Marketing strategy & execution, Customer acquisition & retention, Integrated marketing planning, Cross-functional leadership, Executive communication, Data-driven analysis, Program management
Preferred skills
Business development, Strategic thinking, Relationship building, Simplifying complex information
Technologies
PowerPoint, Excel
Responsibilities
Lead creation of integrated marketing strategies aligned with business objectives; Lead cross-functional efforts to bring customer-centric initiatives to market; Develop go-to-market strategies to maximize engagement; Monitor market trends and competitive activity; Create positioning and messaging narratives; Partner with stakeholders to deliver customer experiences; Use data analysis to guide product development and marketing strategies; Develop executive-ready recommendations; Establish success metrics and reporting frameworks.
Seniority
Lead, strategic planning & execution