Demand Generation Marketing Manager
Core
Drive measurable impact for new customer acquisition through Account-Based Marketing (ABM) campaigns, events, and multi-channel strategies.
Role type
B2B Demand Generation Manager
Builds
Sales-accepted opportunities via ABM campaigns, event activations, and targeted digital marketing.
Domain
Financial Technology (Fintech) / B2B Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
ABM strategy, marketing automation, event management, account targeting, segmentation, content creation, campaign execution, analytics, cross-functional collaboration
Preferred skills
Marketo proficiency, Looker or similar BI tools
Technologies
Marketo, Looker
Responsibilities
Plan and optimize 1:Many, 1:Few, and 1:1 ABM campaigns; execute event-driven demand generation including trade shows and owned events; identify and segment high-priority target accounts; create tailored messaging and creative for accounts and events; run regional email programs and landing pages; collaborate with Global Acquisition Marketing to scale localized strategies; measure and optimize campaign effectiveness across all touch points.
Seniority
Mid-level, hands-on IC