Creative Strategist, Social Growth Platforms
Core
Owns the upstream creative strategy for TikTok and emerging platforms (Pinterest, Snap), translating brand strategy and performance data into a pipeline of platform-native concepts and briefs for video, UGC, and creator partnerships.
Role type
Senior Creative Strategist (Paid Social)
Builds
A steady pipeline of testable, on-brand, platform-native creative concepts and briefs for TikTok, Pinterest, and Snap.
Domain
D2C / Subscription / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Paid social creative strategy, UGC and creator content briefing, short-form video direction, TikTok algorithm fluency, performance data analysis (CTR, hook rate, CVR), creative pipeline orchestration, cross-functional stakeholder management, emerging platform scouting.
Preferred skills
Pinterest and Snap creative format knowledge, familiarity with Motion or Smartly analytics tools.
Technologies
TikTok Creative Exchange, Spark Ads, Motion, Smartly
Responsibilities
Translate brand foundation and cohort-level performance data into creative briefs for TikTok-first video and UGC; push the team toward native TikTok concepts over repurposed content; determine production partners (internal studio, influencers, agencies) based on account needs; mine ad-level data to identify winning concepts and retire underperformers; drive format diversification toward video-first and creator-led content; scout future channels like Reddit and emerging short-video platforms; maintain brand coherence across multiple markets while preserving creative velocity.
Seniority
Senior, hands-on IC
