Director Social Media Marketing
Core
Lead strategic direction of social presence across platforms, overseeing platform strategy, content planning, and organic social ecosystem to strengthen connections between organic and paid efforts.
Role type
Director, Social Media Marketing
Builds
Social media strategy, content calendars, creative briefs, platform playbooks, and reporting frameworks for a complexion skincare brand.
Domain
Beauty / Skincare / Consumer Packaged Goods
Deliverable
product features
Required skills
Social media strategy, content calendar management, creative brief writing, platform expertise (TikTok, Instagram), performance analytics, agency management, team leadership, paid social alignment
Preferred skills
Experience in beauty/fashion/CPG, native knowledge of TikTok/Instagram, building frameworks from scratch, cultural fluency
Technologies
TikTok, Instagram, YouTube
Responsibilities
Own and evolve social media and platform strategy across TikTok, Instagram, YouTube, and emerging platforms; Lead the social content calendar; Develop creative briefs; Partner with creative teams; Create and refine platform-specific playbooks, KPIs, and reporting frameworks; Monitor social performance and translate insights into recommendations; Build feedback loops between organic and paid social; Manage external agency partners; Lead and mentor two direct reports.
Seniority
Director, hands-on leadership