Social Media Manager TikTok and Founder
Core
Drive Once Upon a Farm's TikTok presence end-to-end (strategy, creation, publishing, performance) while developing and producing content for the company's founders.
Role type
Social Media Manager (TikTok) & Founder Content Producer
Builds
TikTok channel growth, TikTok Shop revenue, and founder personal brand content
Domain
CPG / Food & Beverage / Wellness
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
TikTok strategy & algorithm mastery, video creation (concepting, shooting, editing), influencer/vendor management, performance analytics, copywriting, on-camera presence
Preferred skills
CPG/beauty/food/lifestyle/wellness brand experience, cross-functional collaboration with Sustainability and People & Culture
Technologies
CapCut, Adobe
Responsibilities
Own TikTok channel strategy for Gen-Z and Millennial audiences; build and manage TikTok Shop presence; concept, shoot, and edit brand content; produce content for founders; track KPIs (views, engagement, Shop GMV) and optimize strategy; manage vendor agencies and influencers
Seniority
Mid-Senior, hands-on IC