Social Content Lead
Core
Lead creative direction for Instagram and TikTok to build a cult brand and drive user discovery through culturally relevant storytelling.
Role type
Social Content Lead
Builds
Social content, campaigns, short-form video, and creator partnerships for a consumer fintech/crypto brand.
Domain
Social media marketing, consumer lifestyle, fintech/crypto
Deliverable
product features
Required skills
Creative direction, short-form video production, creator network management, cross-functional collaboration, performance-driven creative optimization, brand storytelling
Preferred skills
Experience in fashion/tech/media brands, fintech/crypto domain knowledge
Technologies
Instagram, TikTok
Responsibilities
Own creative direction for Instagram and TikTok, develop recurring content formats, lead concepts for product launches, build and manage creator networks, direct creative production, partner cross-functionally on brand moments, use performance insights to improve output
Seniority
Mid-Senior, hands-on IC
