Senior Performance Manager, Social Growth Platforms (all genders)
Core
Own the diversification agenda to scale TikTok into Meta's #2 social channel and run structured pilots for Pinterest, Snap, and emerging platforms to prove incrementality before scaling.
Role type
Senior Performance Manager, Social Growth Platforms
Builds
TikTok growth engine, Pinterest/Snap pilot programs, incrementality test frameworks, and channel playbooks for future scaling.
Domain
Social media advertising, performance marketing, short-form video platforms
Required skills
TikTok Ads Manager fluency, paid social strategy, incrementality testing (CLS/geo), short-form video creative strategy, account architecture, stakeholder management
Preferred skills
Pinterest Ads Manager, Snap Ads Manager, Reddit advertising, MMM calibration, emerging platform scouting
Technologies
TikTok Creative Exchange, Spark Ads, CAPI, pixel, EMQ, geo-experimentation tools
Responsibilities
Set TikTok as a native-first growth engine with account architecture and bidding strategy; define creative briefing approaches for platform-native content; run structured launch playbooks for Pinterest and Snap pilots; design and run conversion lift/geo experiments to determine channel viability; own data foundation for emerging channels including overlap and cannibalization analysis; scout future channels and maintain a prioritized backlog; transition proven channels to BAU execution with documented playbooks.
Seniority
Senior, hands-on IC