ABM Regional Manager, AMER
Core
Design and execute Account-Based Marketing (ABM) programs for enterprise technology buyers in the Americas, focusing on cybersecurity, search, AI/ML, and observability.
Role type
ABM Regional Manager
Builds
1:1 ABM programs, personalized campaigns, and executive engagement experiences for Fortune 500 accounts
Domain
Enterprise SaaS / Search & Security / AI/ML
Deliverable
product features
Required skills
ABM strategy and execution, enterprise account planning, multi-channel campaign management, technical storytelling, budget ownership, data-driven optimization
Preferred skills
ABM platform expertise (Demandbase, 6sense, Userled), event logistics coordination, localization of global plays
Technologies
Demandbase, 6sense, Userled, Salesforce, Marketo, LinkedIn
Responsibilities
Design and implement 1:1 ABM programs aligned to target accounts; Lead account-level planning sessions with sales teams; Develop paid media strategy for assigned accounts; Define ABM metrics including account engagement and pipeline influence; Coordinate event logistics and experiences for ABM programs; Provide regular performance reporting to sales leadership
Seniority
Mid-Senior, hands-on IC
