Digital Marketing Manager
Core
Lead the development and execution of digital marketing activity across all channels to drive sustainable growth and deliver the Omni Channel Digital Marketing roadmap.
Role type
Senior Digital Marketing Manager (Omnichannel & AI)
Builds
Omni-channel customer journey, customer acquisition strategies, and revenue growth initiatives
Domain
Retail / E-commerce / Digital Marketing
Deliverable
product features
Required skills
Team leadership, strategic planning, ROI analysis, paid search management, SEO strategy, A/B testing, analytics interpretation, AI integration, stakeholder management
Preferred skills
Experience with AI-enabled marketing practices, agency management, technical SEO, GA4 optimization
Technologies
Google Ads, Meta Ads, TikTok Ads, GA4, AI tools
Responsibilities
Lead and develop a high-performing digital marketing team; Develop and deliver the Omni Channel Digital Marketing roadmap; Define investment levels and ensure strong return on investment; Manage agency and platform partners across Google, Meta, and TikTok; Monitor and optimize performance against key KPIs including ROAS and CPA; Drive SEO performance including traffic, rankings, and revenue; Embed AI into search and digital marketing strategies; Oversee analytics and insights ensuring GA4 is optimized; Lead A/B testing across audiences, creative, and landing pages.
Seniority
Senior, hands-on IC with team leadership