Director Performance Marketing
Core
Lead digital performance marketing strategy to drive customer acquisition and ecommerce growth through SEO and paid media execution.
Role type
Director, Performance Marketing
Builds
Integrated performance marketing campaigns across search, display, social, and programmatic channels for BJ's Wholesale Club
Domain
Retail / E-commerce / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Digital performance marketing strategy, SEO (technical, content, architecture), paid search (SEM), programmatic media, social advertising, A/B testing, attribution modeling, conversion rate optimization, analytics tools (Google Ads, Meta Ads Manager, DV360, Google Analytics), stakeholder management, team leadership
Preferred skills
Retail or e-commerce industry experience, AI-driven personalization knowledge, cross-functional collaboration with engineering and product teams
Technologies
Google Ads, Meta Ads Manager, DV360, Google Analytics
Responsibilities
Execute digital performance marketing strategy to meet revenue and acquisition goals; oversee end-to-end SEO strategy including technical optimization and site architecture; manage paid search, display, social, and programmatic media execution and optimization; lead and mentor a high-performing SEO and digital media team; manage relationships with agencies and technology partners
Seniority
Director, strategic leadership with hands-on execution