Lead Digital Product Manager – Attract & Discover
Core
Own the full top-of-funnel product mandate for a premium basics brand, focusing on on-site search, navigation, intent-based entry points, and ad-to-site landing experiences to drive acquisition.
Role type
Lead Digital Product Manager (Acquisition & Discovery)
Builds
On-site search, navigation, collections, landing pages, guided entry flows, and technical infrastructure for search/AI-driven discovery.
Domain
eCommerce / Digital Product Management / Search & Discovery
Deliverable
product features
Required skills
Top-of-funnel product strategy, SEO/AEO/GEO product strategy, technical SEO fluency, A/B testing, funnel analysis, cross-functional coordination, routing logic design, content taxonomy design
Preferred skills
AI-driven discovery expertise, systems thinking for reusable architectures, balancing strategic vision with execution
Technologies
Search engines, AI crawlers, on-site search systems, schema, crawlability tools
Responsibilities
Own end-to-end product strategy and roadmap for discovery surfaces; Define and drive north star metrics for first-touch to product surface rate; Lead technical SEO, AEO, and GEO product strategy; Own the ad-to-site journey and intent-based routing logic; Own the content system and visual storytelling surfaces as product experiences; Serve as primary product partner to Marketing and Brand; Lead multi-phase initiatives from problem definition to launch; Own A/B tests end-to-end; Identify and evaluate opportunities using quantitative and qualitative data; Mentor teammates and contribute to team culture
Seniority
Senior, hands-on IC with strategic leadership
