Digital Marketing & Acquisition Manager
Core
Co-creating marketing strategy and tactical operationalization to drive sales growth and acquire new customers via digital channels.
Role type
Digital Marketing & Acquisition Manager
Builds
Organic traffic and brand visibility through SEO/GEO strategies; lead and customer acquisition via marketing automation.
Domain
eCommerce / Digital Marketing
Deliverable
product features
Required skills
SEO, GEO, marketing automation, marketing analytics, project management, team management
Preferred skills
Salesforce ecosystem experience
Technologies
Salesforce
Responsibilities
Co-create marketing strategy and tactical operationalization; manage channels for acquiring high-quality traffic; identify new growth opportunities in digital marketing; develop and use marketing automation tools; develop marketing automation processes for lead and customer acquisition; leverage marketing technologies to personalize communication; develop marketing analytics to support business decision-making; monitor KPIs of digital marketing activities; ensure high-quality marketing data; create and execute SEO and GEO strategies; optimize website for SEO; develop team competencies in modern digital marketing; plan team activities and ensure high-quality project delivery.