Senior Business Analyst (Growth Marketing)
Core
Partner with performance marketers to analyze campaign performance, develop dashboards, and translate metrics into insights for optimization and budget allocation.
Role type
Senior Business Analyst (Growth Marketing)
Builds
Reporting dashboards, measurement plans, and data-driven recommendations for marketing strategy.
Domain
Consumer health technology / Growth Marketing
Deliverable
dashboards & analysis
Required skills
SQL, Snowflake, dbt, paid media analysis, experimentation frameworks, marketing attribution, incrementality testing, predictive forecasting
Preferred skills
AI tool proficiency, cross-channel performance analysis
Responsibilities
Analyze campaign performance to improve efficiency and ROAS; Develop and maintain reporting dashboards; Translate media performance and conversion metrics into insights; Support experimentation and measurement efforts; Integrate modeling outputs into decision-making; Analyze cross-channel performance for budget allocation; Structure business questions and define KPIs for new initiatives.
Seniority
Senior, hands-on IC
