Business Analyst
Core
Operational marketing analytics and campaign tracking for User Acquisition and Growth teams in the mobile gaming industry.
Role type
Business Analyst (Ad Tech / Growth)
Builds
Operational reports, dashboards, and campaign tracking integrations for mobile gaming partners.
Domain
Mobile Gaming / Ad Tech / Performance Marketing
Deliverable
dashboards & analysis
Required skills
Mobile attribution, campaign performance analysis, partner platform management (AppsFlyer, Meta, Google Ads), Excel/Google Sheets, data validation, stakeholder coordination
Preferred skills
SKAdNetwork, incrementality testing, BI tools (Looker, Tableau), basic SQL, mobile gaming domain knowledge
Technologies
AppsFlyer, Meta, Google Ads, TikTok, Unity, AppLovin, SKAdNetwork
Responsibilities
Analyze campaign performance and provide actionable insights, monitor partner dashboards for anomalies, configure tracking links and event configurations, produce recurring operational reports, validate partner data and coordinate issue resolution, track campaign spend against budgets
Seniority
Mid-level, hands-on IC
