Manager, Paid Media
Core
Own global strategy and optimization of paid media campaigns across search, social, display, and programmatic channels to generate high-quality leads and maximize ROI for a global fintech accounting software company.
Role type
Manager, Paid Media
Builds
Global paid media campaigns and ABM programs for North America, EMEA, and APAC
Domain
Fintech / Accounting Software / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Multi-channel paid media strategy, Google Ads, LinkedIn Campaign Manager, programmatic advertising, ABM platforms, A/B testing, audience segmentation, conversion tracking, budget pacing, analytical reporting
Preferred skills
B2B SaaS experience, AI-powered campaign automation, accounting/audit industry familiarity
Technologies
Google Ads, Bing, LinkedIn, Meta, Google Analytics, HubSpot, Salesforce, AdRoll
Responsibilities
Develop and execute multi-channel paid media strategies, provide strategic guidance to regional teams, manage and optimize global campaigns, apply AI solutions to enhance performance, collaborate on ad creative and landing pages, deliver performance reports, monitor metrics (CTR, CPC, CPL, ROAS), lead A/B testing, drive audience segmentation and tracking hygiene, monitor ABM program performance, stay current on digital trends, partner with Marketing Operations and RevOps
Seniority
Manager, hands-on IC