Manager, Search Engine Marketing
Core
Develop and execute data-driven search engine marketing (SEM) across multiple platforms to drive business outcomes for a Canadian bank.
Role type
Manager, Search Engine Marketing
Builds
Paid search campaigns (Search, Performance Max, Demand Generation) and audience segmentation strategies
Domain
Financial Services / Digital Marketing
Required skills
Google Ads, Microsoft Ads, SA360, audience segmentation, first-party data, enhanced conversions, keyword strategy, ad copywriting, performance analysis, cross-functional collaboration
Technologies
Google Ads, Microsoft Ads, SA360
Responsibilities
Develop and execute data-driven SEM campaigns; Manage and optimize paid search campaigns; Implement enhanced conversions and leverage first-party data; Collaborate cross-functionally with marketing, creative, and data teams; Develop audience segmentation strategies; Analyze and report on campaign performance; Align on keyword strategy with SEO; Write compelling ad copy
Seniority
Manager, strategic execution & team alignment
