SEM Manager
Core
Scaling and optimizing global Search Engine Marketing efforts across multiple markets and products to drive sustainable growth and profitability.
Role type
Senior SEM Marketing Manager (B2C, multi-market)
Builds
Global paid acquisition campaigns, automated bidding strategies, and data-driven growth experiments.
Domain
Ed-Tech, B2C, Global Markets
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
SEM strategy, Google Ads automation, A/B testing, stakeholder management, data analysis, cross-functional collaboration, performance forecasting, creative experimentation, technical fluency in tracking/attribution.
Preferred skills
Experience with Microsoft Ads, AI-driven workflows, Looker dashboards, Snowflake data models, Google Ads AI Max/Smart Bidding/PMax features.
Technologies
Google Ads, Microsoft Ads, Looker, Snowflake
Responsibilities
Develop and execute SEM strategies for short- and long-term growth; Lead campaign management and automation including keyword expansion, ad copy testing, and bidding processes; Design and run experiments (A/B tests, causal impact studies) to improve ROI and LTV; Leverage automation and AI-driven workflows for campaign monitoring; Measure and optimize performance using Looker dashboards & Snowflake; Partner with Martech and Data teams for tracking reliability and attribution; Collaborate with Design, Product, and SEO to localize ad copy and test messaging; Act as a key stakeholder manager to define growth priorities and communicate insights; Proactively test new Google Ads features and betas; Synthesize insights to inform wider marketing and automation strategies.
Seniority
Senior, hands-on IC
