Senior Marketing Associate - Retention 資深會員經營專員
Core
Design and execute user retention and membership strategies to increase repurchase rates, usage frequency, and brand loyalty through segmentation and targeted campaigns.
Role type
Senior Marketing Associate - Retention
Builds
Membership growth programs, user reactivation campaigns, and loyalty reward initiatives for Lalamove.
Domain
Logistics / Mobility / Digital Marketing
Deliverable
product features
Required skills
Data analysis, user segmentation, campaign planning, ROI tracking, stakeholder collaboration
Preferred skills
Insight generation, creative problem solving, market trend awareness
Technologies
Data analytics tools, CRM systems
Responsibilities
Plan and execute membership strategies based on user behavior; Analyze user profiles and consumption patterns to identify growth opportunities; Execute dormant user reactivation campaigns; Track campaign performance and optimize resource allocation; Collaborate with regional teams to share user insights.