Digital Marketing Manager
Core
Lead in-house paid media strategy and execution across a portfolio of fashion and lifestyle brands to drive customer acquisition, revenue growth, and brand performance.
Role type
Senior Digital Marketing Manager (Paid Media)
Builds
Full-funnel media strategies and campaigns for fashion/lifestyle brands
Domain
Retail / Fashion / eCommerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media strategy, Google Ads, Meta Ads Manager, GA4, attribution modeling, budget forecasting, ROAS/MER/CAC optimization, cross-functional partnership, test-and-learn methodology
Preferred skills
Product feeds management, pixels, conversion APIs, Shopify, reporting/visualization tools
Responsibilities
Own paid media strategy and channel plans; manage campaigns end-to-end from planning to post-campaign analysis; optimize performance across commercial metrics; partner with Brand, eCommerce, and Creative teams; build test-and-learn approaches; own media budgets and investment decisions
Seniority
Senior, hands-on IC