CRM Marketing Associate – Lifecycle Marketing & Retention
Core
Execute lifecycle marketing campaigns via email, SMS, push notifications, and in-app messages to drive customer retention and engagement for a D2C meal delivery platform.
Role type
Associate Lifecycle Marketing Specialist (D2C)
Builds
Automated and ad-hoc customer communication flows
Domain
Direct-to-Consumer (D2C) Food & Beverage
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
D2C email marketing, CRM platform operation (Braze/Iterable/Klaviyo), cross-functional collaboration, campaign execution, written communication
Preferred skills
Braze platform expertise, SMS marketing in D2C, HTML basics, CRM personalization
Technologies
Braze, Iterable, Klaviyo, customer.io
Responsibilities
Implement emails, SMS, push notifications, and in-app messages; maintain marketing calendar and roadmap; support weekly performance reporting; coordinate copy and design work; facilitate internal stakeholder sign-off
Seniority
Junior/Mid-level, hands-on IC