CRM & Lifecycle Lead, UK
Core
Design and execute data-driven lifecycle marketing campaigns to engage, educate, and retain patients across the Juniper weight-management program.
Role type
Senior Lifecycle Marketing Manager (CRM)
Builds
Patient retention and engagement ecosystem for a digital weight-management service
Domain
Digital healthcare / Weight management
Deliverable
product features
Required skills
Lifecycle marketing strategy, Marketing automation (Klaviyo, Customer.io, Braze), Data analysis (Tableau, Mixpanel, Metabase), A/B testing, Cross-functional collaboration, Content creation for health topics
Preferred skills
Experience in startup environments, Passion for patient experience, Creative problem-solving
Technologies
Klaviyo, Customer.io, Braze, Tableau, Mixpanel, Metabase
Responsibilities
Develop automated onboarding flows, retention touchpoints, and reactivation strategies; Personalize communications for specific patient cohorts; Collaborate with product and analytics teams to align initiatives with business goals; Track and report on engagement and retention metrics
Seniority
Senior, hands-on IC