Paid Social Senior Manager
Core
Manage performance marketing strategy and execution to scale multi-market user acquisition through paid social channels.
Role type
Senior individual contributor performance marketing manager
Builds
User acquisition campaigns across Meta, TikTok, Snapchat, and emerging social platforms
Domain
Entertainment / Anime / Digital Media
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Paid social strategy, performance marketing, audience segmentation, creative testing, optimization frameworks, data analysis, cross-cultural collaboration, agency management
Preferred skills
Subscription business experience, entertainment/anime/fandom brand experience
Technologies
Meta Ads Manager, TikTok, Snapchat
Responsibilities
Lead and scale paid social performance to meet business KPIs across global markets; Develop and execute full-funnel strategies with emphasis on lower-funnel/performance media campaigns; Drive performance through audience segmentation, creative testing, and optimization frameworks; Partner with analytics to ensure strong measurement, incrementality, and attribution alignment; Translate global growth strategy into locally relevant execution; Manage agency partners where applicable
Seniority
Senior, hands-on IC
