Paid Social Strategist
Core
Plan and improve full-funnel Paid Social programs (Meta, TikTok, Pinterest, Snapchat, Reddit) to grow new customers, revenue, and LTV using data, creative learnings, and automation.
Role type
Senior Paid Social Strategist
Builds
Full-funnel paid social campaigns and repeatable playbooks for client growth
Domain
Digital Marketing / Paid Social
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid Social strategy, Meta Advantage+/value optimization/CAPI, TikTok Smart Performance, Pinterest Performance+, audience design, creative testing, GA4, test design, data analysis, client storytelling
Preferred skills
Pinterest, Snapchat, Reddit experience, catalog/DPA management, automation pilot
Technologies
Meta Advantage+, TikTok Smart Performance, Pinterest Performance+, GA4, Bliss Point
Responsibilities
Turn business goals into Paid Social plans across prospecting, retargeting, and loyalty; set client expectations and report results; pair Paid Social craft with multi-channel understanding; use platform features and automation to grow results; design practical tests and define success; keep data and tracking healthy; reduce waste and adopt better ways of working
Seniority
Senior, hands-on IC