Senior Analyst, SEM Bidding
Core
Data-led analytical role optimizing paid search bidding strategies and automated systems to maximize revenue for Tripadvisor's global travel marketplace.
Role type
Senior Search Analyst (SEM Bidding)
Builds
Optimized paid search bidding strategies and automated marketing systems for Tripadvisor, Viator, and TheFork.
Domain
Travel technology / Digital Marketing / Paid Search
Deliverable
production ML models | product features | dashboards & analysis
Required skills
SQL, statistical analysis (regression, hypothesis testing, multivariate, time series), experimental design, data storytelling, AI tool application, SEM bidding optimization
Preferred skills
Paid Search experience, Marketing KPIs knowledge, emerging ad technologies
Technologies
SQL, AI tools, automated marketing systems
Responsibilities
Produce analyses to optimize SEM bidding strategies; implement improvements to automated paid marketing systems; plan and execute measurement tests for bidding strategies; measure true return of SEM spend; report trends and plans to leadership; leverage AI tools to enhance efficiency and insights.
Seniority
Senior, hands-on IC