Analyst/Senior Analyst, Meta Search Engine Marketing (Bangkok Based, Relocation provided)
Core
Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines; test, analyze, and optimize campaigns on Facebook, Twitter, Instagram; analyze vast amounts of data to develop optimization models and build dashboards.
Role type
Senior Analyst, Performance Marketing (Search & Display)
Builds
Measurable marketing programs and channels that improve customer lifetime value
Domain
Travel technology / Digital Performance Marketing
Deliverable
production ML models | dashboards & analysis
Required skills
Numerical reasoning, Excel proficiency, Data analysis (SAS, R, SPSS, Python, VBA, SQL), Strategic analysis, Campaign optimization
Preferred skills
Digital marketing experience, Academic research experience
Technologies
Google Ads, Bing Ads, Baidu, Naver, Facebook Ads, Twitter Ads, Instagram Ads, SAS, R, SPSS, Python, VBA, SQL, Excel