Analyst, Marketing Analytics and Strategy (Bangkok Based, relocation provided)
Core
Design and optimize at-scale performance marketing programs across search and display channels to improve customer lifetime value.
Role type
Marketing Analytics Analyst
Builds
Measurable marketing programs and channels for Agoda's travel platform
Domain
Travel / Digital Performance Marketing
Deliverable
production ML models | dashboards & analysis
Required skills
Numerical reasoning, Excel proficiency, English fluency, Data analysis, Campaign optimization
Preferred skills
SQL, Python, R, SAS, SPSS, VBA, Digital marketing experience, Academic research experience
Technologies
Google Ads, Bing Ads, Baidu, Naver, Facebook Ads, Twitter Ads, Instagram Ads, Tableau, Microsoft Power BI, Microsoft SQL Server, SAS, R, SPSS, Python, VBA, SQL
Responsibilities
Experiment with text ads, bidding, and campaign structures on search engines; Test, analyze, and optimize campaigns on social media platforms; Analyze data from experiments to develop optimization models and build dashboards for account managers.