Performance Marketing Manager
Core
Drive scalable and efficient user growth for Paytm Money's investment products (mutual funds, equities, derivatives) within the Paytm ecosystem.
Role type
Senior Performance Marketing Manager (Growth)
Builds
Paid user acquisition campaigns and optimized onboarding funnels for wealth-tech products
Domain
Fintech / Wealth Management
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance marketing strategy, large-scale budget management, funnel optimization, data analytics, growth experimentation, martech tools, stakeholder leadership
Preferred skills
Experience in broking/wealth management, stock market ecosystem knowledge, consumer internet scaling
Technologies
Google Ads, Meta Ads, Programmatic, OEM platforms, Martech automation tools
Responsibilities
Own end-to-end paid growth strategy across acquisition channels; Build and optimize full-funnel campaigns from awareness to conversion; Leverage analytics for A/B testing and attribution modeling; Identify and scale new acquisition channels; Collaborate with product teams to improve onboarding flows; Mentor performance marketing team
Seniority
Senior, hands-on IC with leadership responsibilities