Lead, Lifecycle Marketing - Growth & Acquisition
Core
Lead high-impact lifecycle programs to close the new-client acquisition gap through smarter demand capture and stronger engagement with SMB audiences.
Role type
Senior individual contributor lifecycle marketing lead (growth & acquisition)
Builds
Outbound prospecting pilots, always-on content programs, and lifecycle engagement strategies for SMBs
Domain
B2B SaaS / Contingent Work Platform
Required skills
Lifecycle marketing strategy, CRM platform fluency, data-driven storytelling, cross-functional alignment, AI tool utilization, SMB audience targeting
Preferred skills
In-product notification experience, vendor partnership management
Technologies
Braze, Iterable, Customer.io, HighTouch
Responsibilities
Lead outbound prospecting pilot end-to-end; own lifecycle marketing strategy and performance metrics; set editorial and content direction; translate program performance into decision-ready narratives for leadership; partner with product marketing, marketing technology, analytics, and creative teams
Seniority
Senior, hands-on IC