Director, Growth Marketing
Core
Own the strategy, planning, and performance of paid acquisition and lifecycle marketing, including search, social, display, affiliate, CRO, SEO/AEO, and marketing automation to build a compounding growth engine.
Role type
Director, Growth Marketing (Senior IC)
Builds
A scalable paid acquisition and lifecycle marketing engine for global brands (Re-Leased and am:pm)
Domain
B2B SaaS / Digital Marketing
Deliverable
product features
Required skills
Paid media strategy, lifecycle marketing, CRO, SEO/AEO, marketing automation, team leadership, data analysis, experimentation design
Preferred skills
AI/LLM integration for marketing, answer engine optimization, multi-market strategy
Technologies
Webflow, HubSpot, Outreach, AirOps, Notion, Figma, Claude, Google Ads, Social platforms
Responsibilities
Own paid acquisition and lifecycle marketing strategy; Lead CRO and structured experimentation; Own SEO/AEO strategy and content ops; Manage lifecycle journeys and marketing automation; Test new channels and tactics; Build differentiated strategies by geography and brand