EverPro - Senior Marketing Manager
Core
Own full-funnel marketing execution for ZyraTalk, an AI-powered customer engagement solution for home services businesses, driving SAL generation, pipeline contribution, and customer retention.
Role type
Senior Growth Marketing Manager (PLG/SLG hybrid)
Builds
ZyraTalk standalone product and its integration within the EverPro ecosystem
Domain
SaaS, Home & Field Services, AI-powered customer engagement
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Growth marketing strategy, paid search management, SEO/AEO strategy, HubSpot proficiency, funnel analysis, GTM campaign execution, event marketing management, cross-functional collaboration
Preferred skills
Home services/field service management experience, PLG+SLG hybrid GTM models, partner marketing, WordPress/Google Ads/LinkedIn Ads knowledge, early-stage infrastructure building
Technologies
HubSpot, WordPress, Google Ads, LinkedIn Ads, Salesforce, Marketo, Asana
Responsibilities
Execute multi-channel acquisition strategy to hit MQL/SAL/SQL targets; build and optimize conversion-focused landing pages; manage paid search and expand into paid social; drive AEO/SEO strategy; deliver weekly performance reports and quarterly funnel analysis; own phased GTM launch of new capabilities like Outbound Voice; develop business use case narratives; improve marketing tech stack and data hygiene; manage customer engagement programs to reduce churn; execute cross-sell campaigns for existing customers.
Seniority
Senior, hands-on IC