Sr. CRM Analyst – Lifecycle Marketing & Retention
Core
Execute and manage email, SMS, push notification, and in-app message campaigns for churned users to drive retention and lifecycle marketing.
Role type
Senior CRM Analyst (Lifecycle Marketing & Retention)
Builds
Automated and ad-hoc communication campaigns across multiple channels for churned users
Domain
D2C Food Delivery / Customer Retention
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
D2C email marketing, CRM platform operations, cross-functional collaboration, campaign execution, performance reporting, stakeholder communication
Preferred skills
Braze platform expertise, SMS marketing in D2C, HTML basics, CRM personalization
Technologies
Braze, Iterable, Klaviyo, customer.io
Responsibilities
Implement emails, SMS, push notifications, and in-app messages for churned users; maintain CRM marketing calendar and roadmap; support weekly performance reporting; coordinate copy, design, and stakeholder sign-offs for campaigns; collaborate with data/analytics teams on campaign classification and reporting
Seniority
Senior, hands-on IC