Director, Lifecycle Marketing
Core
Own and reimagine end-to-end customer engagement strategy across email, SMS, and call scripting to drive conversion, reactivation, and post-funded advocacy for auto loan refinancing.
Role type
Director, Lifecycle Marketing (Strategy & Operations)
Builds
Intelligent, personalized communications experience and measurable growth engine for auto loan refinancing customers.
Domain
Financial Services / Auto Lending / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle/CRM/retention marketing strategy, marketing automation platforms (Braze preferred), conversion optimization, experimentation design (incrementality testing), AI application in marketing, cross-functional leadership, regulated industry experience
Preferred skills
Experience in financial services/lending/healthcare/insurance, hands-on technical fluency in Lifecycle program architecture
Technologies
Braze, SendGrid, Iterable
Responsibilities
Set end-to-end Lifecycle communications strategy and architecture; Build segmentation and personalization strategies based on behavior and intent; Drive conversion lift through cross-functional partnership; Shape AI-driven customer decisioning and execution; Establish rigorous experimentation and measurement frameworks; Ensure compliance in customer communications; Lead and develop the Lifecycle Marketing team.
Seniority
Director, strategic leadership with hands-on execution