Paid Search Marketing Manager
Core
Managing and optimizing paid search campaigns to drive business growth and revenue for Stripe's products across a specific region.
Role type
Paid Search Marketing Manager
Builds
Paid search campaigns and keyword portfolios for Stripe's product suite
Domain
Financial technology / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid search platform expertise (Google Ads, Microsoft Ads), Advanced Excel/Google Sheets, Project management, AI tooling fluency
Preferred skills
Scaled B2B marketing experience, Cross-functional collaboration
Technologies
Google Ads, Microsoft Ads, Excel, Google Sheets
Responsibilities
Build and optimize paid search programs using business knowledge and data; Transition between strategic guidance and hands-on execution within search platforms; Own end-to-end campaign setup, measurement, and optimization; Report on campaign performance to stakeholders; Create keyword portfolios capturing search interest at each user journey stage; Craft ad copy to increase CTR and CVR; Analyze campaign effectiveness to increase ROI and reduce underperforming spend; Identify program weaknesses and create improvement plans.