Integrated Campaigns Manager, Treasury
Core
Lead integrated global marketing campaigns for Stripe Treasury, a business account product for startups, driving awareness, adoption, and pipeline growth.
Role type
Senior Integrated Campaigns Manager (B2B SaaS/FinTech)
Builds
Global multi-channel campaigns, content assets, and GTM programs for the Treasury product
Domain
Financial Technology (FinTech), Business Banking, Startups
Deliverable
product features
Required skills
Integrated campaign strategy, cross-functional stakeholder management, multi-channel execution, market and audience insight, campaign analytics, content strategy, global localization
Preferred skills
Neobank experience, startup/VC ecosystem marketing, payments infrastructure marketing, embedded finance marketing
Technologies
Digital, web, email, online events, direct mail, social, sales plays
Responsibilities
Own the overall campaign strategy and plan for Treasury; Partner with comms, product marketing, channel, sales, and regional teams to define and implement campaigns; Work with regional marketing to ensure local relevance; Deliver campaigns via digital, web, email, online events, direct mail, social, and sales plays; Partner with product marketing and content teams to develop campaign materials; Track, analyze, and report on campaign performance metrics; Act as an expert for the Treasury audience to shape industry campaign strategies
Seniority
Senior, hands-on IC
