Integrated Campaign Manager - Japan
Core
Lead field marketing initiatives and execute integrated campaigns in Japan for Tier 1 financial services accounts and corporates.
Role type
Senior IC Integrated Campaign Manager (Field Marketing)
Builds
Full-funnel, account-focused campaigns combining digital, ABM, content, and in-person/virtual executive events
Domain
B2B SaaS (Virtual Data Rooms) / Financial Services
Deliverable
product features
Required skills
Integrated campaign planning, field marketing execution, ABM strategy, executive event management, account-based plays, data analysis, market insight generation
Preferred skills
Pipeline co-planning with sales, whitespace identification, offer testing and refinement
Technologies
CRM, marketing platforms, intent data tools
Responsibilities
Define regional growth and pipeline strategy with sales; orchestrate multi-channel campaigns for priority accounts; manage Japan executive events strategy; partner with sales to co-create account plans; execute ABM programs; monitor campaign performance and optimize based on data; gather and share customer voice and market insights
Seniority
Senior, hands-on IC
