Principal, Marketing Architecture & Strategy
Core
Strategic owner for Marketing technology, innovation, and architecture, acting as a bridge between Marketing's vision for growth and technical execution.
Role type
Principal, Marketing Architecture & Strategy
Builds
Marketing technology, data, and AI systems for Twilio's global business
Domain
B2B SaaS / Marketing Technology / Growth Engineering
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Marketing/GTM strategy, PLG & ABM frameworks, systems thinking, data-driven prioritization, executive communication, cross-functional influence, POC management
Preferred skills
AI product experience (LLMs, copilots, RAG), startup/innovation lab background, large-scale internal tool adoption, leading cross-functional initiatives
Technologies
LLMs, copilots, RAG apps, workflow tools
Responsibilities
Define strategic vision for marketing technology and AI systems; serve as central contact for marketing's strategic interests across tech initiatives; champion marketing innovation through emerging tools; articulate business requirements bridging creative use cases and technical capabilities; orchestrate pilot groups for internal Proof of Concepts; partner with Enterprise Technology teams to drive execution and accountability; translate technical roadblocks into clear status reports for leadership
Seniority
Principal, strategy & mentorship