Director of Product Marketing
Core
Director of Product Marketing shaping market understanding and adoption for ActiveCampaign's autonomous AI agents platform.
Role type
Director of Product Marketing (Strategic Growth)
Builds
Autonomous AI agents platform for marketing automation
Domain
B2B SaaS, AI-driven technology, Marketing Automation
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Product Marketing leadership, B2B SaaS strategy, AI product marketing, Go-to-market strategy, Adoption and retention management, Cross-functional influence, Experimentation design, Thought leadership, Team building, Narrative development
Preferred skills
AI-native product experience, SMB/mid-market platform marketing, Experimentation-driven function building, Analytical rigor, Transformation mindset, Action bias
Technologies
ActiveCampaign Active Intelligence, AI agents, Marketing automation tools
Responsibilities
Define and evolve product positioning and market narrative, Lead go-to-market strategies focused on adoption and usage, Run experimentation-driven marketing programs, Enable sales and partner ecosystems with positioning and proof points, Build market authority through thought leadership, Lead and mentor a Product Marketing team
Seniority
Director, strategic leadership with hands-on execution