ABM Manager, Global Public Sector
Core
Design and execute Account-Based Marketing (ABM) programs for senior government decision-makers in the Public Sector, focusing on cybersecurity, data analytics, and AI/ML use cases.
Role type
Strategic Account-Based Marketing Manager (Public Sector)
Builds
1:1 and 1:few ABM campaigns, personalized landing pages, executive briefings, and event experiences for government agencies.
Domain
Public Sector / Government / Search & Security Technology
Deliverable
product features
Required skills
ABM strategy design, government procurement navigation, multi-channel campaign execution, executive engagement, compliance management, data analytics, paid media strategy, event logistics
Preferred skills
Public Sector sales team experience, intent data sourcing, ABM certification, government executive briefing coordination, Zero Trust/NIST/CMMC knowledge, systems integrator relationships
Technologies
Demandbase, 6sense, Userled, Salesforce, Marketo
Responsibilities
Design 1:1 and 1:few ABM programs aligned to agency clusters; Lead account-level planning with sales and customer success; Personalize messaging for government buying committees; Develop integrated ABM plans using content syndication, paid media, and executive briefings; Navigate procurement and compliance sensitivities; Architect end-to-end campaign delivery; Build account-focused landing pages; Draft messaging for CIOs/CISOs; Develop paid media strategy; Collaborate with creative and external agencies; Localize global plays for specific agencies; Own campaign budgets and timelines; Define and monitor ABM metrics; Build performance dashboards; Support ABM playbook evolution; Coordinate event logistics and experiences.
Seniority
Mid-Senior, hands-on IC