Senior paid marketing manager
Core
Lead paid media programs using AI to personalize and scale marketing across channels, focusing on account-based marketing (ABM) and supporting enterprise sales cycles.
Role type
Senior paid marketing manager (ABM & enterprise focus)
Builds
Paid media campaigns across social, search, and display channels for Fortune 500 enterprise clients
Domain
B2B SaaS / Enterprise Marketing
Deliverable
production ML models
Required skills
Paid media strategy, Account-based marketing (ABM), Enterprise sales cycle management, AI tools for marketing personalization, Full-funnel performance marketing, Ad platform proficiency (Google Ads, LinkedIn, Meta), Campaign analytics & ROI reporting, Agency/vendor management
Preferred skills
Strategic data-driven mindset, Cross-functional collaboration
Technologies
Google Ads, LinkedIn, Meta, AI tools
Responsibilities
Build and manage paid marketing programs across social, search, and display channels; Use AI tools to personalize campaigns and scale them efficiently; Develop and execute account-based marketing strategies that target enterprise accounts; Partner with sales to support long enterprise sales cycles; Collaborate with the broader marketing team to align paid media with brand, content, and lifecycle initiatives; Set up and optimize targeting, bidding, and budget allocation; Analyze campaign performance and report on ROI, pipeline, and revenue impact; Manage agency and vendor relationships
Seniority
Senior, hands-on IC
