Growth Marketing Manager, National
Core
Lead subscriber acquisition and audience growth for Axios's national newsletter portfolio and a new SME audience initiative.
Role type
Manager of National & SME Growth
Builds
National newsletter subscriptions and a new SME audience acquisition model
Domain
Digital media, newsletter publishing, subscription business
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Growth marketing strategy, paid media management, audience acquisition, funnel optimization, martech proficiency, cross-functional partnership, data-driven experimentation
Preferred skills
Experience scaling new growth initiatives, AI tool integration
Technologies
Meta, Google, LinkedIn, Braze, Segment, Sigma, Piano
Responsibilities
Own subscriber growth targets, execute acquisition strategies across paid/owned/earned channels, lead paid media strategy, build SME audience acquisition model, optimize CAC and conversion benchmarks, partner with Creative and cross-functional teams
Seniority
Manager, hands-on IC
