Manager, Data Strategy & Analytics, Retail
Core
Lead data strategy and analytics initiatives for retail marketing clients, translating complex analytics into strategic opportunities to optimize media spend and measurement.
Role type
Manager, Data Strategy & Analytics (Retail)
Builds
Retail-focused measurement roadmaps, custom analytics solutions, and client-ready narratives.
Domain
Retail Media Networks and Paid Digital Media
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Retail media analytics, advanced statistical techniques, clean room measurement, marketing mix modeling, team management, data infrastructure (ETL), adtech platforms
Preferred skills
Amazon Marketing Cloud, Lifetime Value modeling, creative fatigue analysis
Technologies
Amazon Advertising, Walmart Connect, Target Roundel, Google Marketing Platform, Meta, LinkedIn, Amazon Marketing Cloud, LiveRamp, Kip
Responsibilities
Partner with clients to develop data-driven narratives; design and execute marketing tests (A/B, lift, geo); develop custom analyses for media optimization; manage data tech stack and data feeds; mentor analysts and peers; present learnings to the department.
Seniority
Manager, hands-on IC with team leadership
