Channel Marketing Manager (Partner Growth)
Core
Own end-to-end partner marketing for MSP, reseller, and VAR channels, driving onboarding, enablement, demand generation, and events to support revenue targets.
Role type
Senior Channel Marketing Manager (Partner Growth)
Builds
Partner onboarding content, lifecycle email programs, enablement webinars, event calendars, and self-serve assets for Channel Sales.
Domain
B2B SaaS / Identity Security / Channel Partner Ecosystem
Deliverable
product features
Required skills
B2B channel marketing strategy, partner lifecycle management, event planning and execution, demand generation, budget management, cross-functional collaboration, prioritization under ambiguity, reporting on pipeline and ROI
Preferred skills
Experience with MSPs, resellers, or VARs in SaaS, building proactive marketing calendars, working with marketing ops/automation
Technologies
Marketing automation platforms, partner portals, web-based content management
Responsibilities
Develop annual channel marketing plan and budget; manage partner onboarding and enablement programs; execute partner events and demand generation strategies; report on program performance against revenue targets; collaborate with sales and marketing ops to align content and campaigns
Seniority
Senior, hands-on IC
