Yield Analyst
Core
Forecast sales demand and manage inventory levels for digital advertising properties using historical data and pipeline information.
Role type
Yield Analyst (Digital Advertising)
Builds
Impression and revenue models, operational and executive dashboards
Domain
Digital Advertising / Weather Data Marketing
Deliverable
production ML models | dashboards & analysis
Required skills
Data analysis, forecasting, media math, inventory management, reporting, stakeholder communication
Preferred skills
Ad sales pricing policy knowledge, root-cause analysis, campaign optimization
Technologies
YieldEx, Lotame, Operative, Salesforce.com
Responsibilities
Map unique visits and page views to sellable ad impressions, review and improve inventory model accuracy, monitor forecasting tools, analyze digital capacity trends and assess inventory risks, develop dashboards to drive decision-making, manage inventory reports for business unit stakeholders
Seniority
Junior to Mid-level, individual contributor
