Growth Specialist (Performance Marketing), Auto Insurance
Core
Own auto insurance paid acquisition for Credible's Israel-based team, managing SEM and expanding to paid social to drive quote starts and completions against national carriers.
Role type
mid-senior individual-contributor performance marketing analyst
Builds
paid media campaigns for auto insurance leads
Domain
U.S. consumer finance / auto insurance
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads, Meta Ads, TikTok Ads, Smart Bidding, keyword match types, geo targeting, lead-gen economics, state-level strategy, compliance-aware execution
Preferred skills
Microsoft Advertising, Performance Max campaigns, experience at insurance comparison marketplace
Technologies
Google Ads, Meta Ads, TikTok Ads, Microsoft Advertising
Responsibilities
build and optimize SEM campaigns for auto insurance, manage performance at state and DMA level, monitor quote funnel metrics, track competitive auction dynamics, expand into non-search channels, ensure compliance with insurance advertising requirements
Seniority
mid-senior, hands-on IC