Product Marketing Manager, Growth
Core
Define and build compelling user journeys for self-serve customers to drive product adoption, activation, and cross-sell/upsell through data-driven storytelling and content strategy.
Role type
Senior Growth Product Marketing Manager
Builds
Self-serve user lifecycle programs (onboarding, activation, expansion) and global localized marketing campaigns
Domain
Financial infrastructure / B2B SaaS / Platform
Deliverable
product features
Required skills
Data analysis, customer research, strategic storytelling, copywriting, cross-functional collaboration, experiment design, project management
Preferred skills
SQL, AI tool fluency, B2B SaaS self-serve experience
Technologies
MarTech, MOPS, SQL
Responsibilities
Partner with Growth/Product/Engineering to identify user friction points and define content strategies; Develop messaging and content for lifecycle touchpoints including emails and in-product modules; Execute end-to-end growth marketing programs with legal/compliance review; Serve as user advocate for startups, SMBs, and developers; Design and run experiments to optimize targeting and conversion; Drive cross-sell and upsell programs using behavioral signals; Collaborate across multiple teams to deliver seamless multi-channel execution