Product Marketer, T:0
Core
Own the narrative, messaging, and content for T:0 (autonomous accounting infrastructure), writing copy, creating assets, and driving product launches to help customers stop worrying about busy work. (via careerplan.io/jobs/2681640c-c39b-44c8-98eb-6befe8b53451-product-marketer-t0-at-airwallex)
Role type
Senior Product Marketer (B2B SaaS)
Builds
Website copy, product walkthroughs, demo videos, launch assets, blog/SEO content, newsletters, competitive battlecards, and sales enablement materials.
Domain
Fintech / Accounting / Autonomous Finance Infrastructure
Deliverable
product features
Required skills
Exceptional writing, customer research and insight translation, technical product understanding, competitive analysis, pricing strategy, content strategy, sales enablement creation
Preferred skills
Fintech or accounting domain experience, first-of-its-kind product marketing experience, video recording/editing, aggressive AI tool usage, marketing to founders and early-stage operators
Technologies
AI tools for research and content iteration
Responsibilities
Own ICP and run continuous customer interviews; build core narrative and test messaging; write all website copy; create product content and demo videos; run product launches; own blog and SEO content strategy; write newsletter; manage competitive intelligence; build sales enablement materials; own pricing and packaging strategy; collect and deploy customer proof.
Seniority
Senior, hands-on IC