Senior Ads Measurement Partner
Core
Produce research and insights on Italian Netflix Ads audience, reach, frequency, and campaign effectiveness for advertisers and agencies.
Role type
Senior Analyst, Ads Measurement
Builds
Research reports, campaign verification studies, and category-specific learning playbooks for advertiser clients.
Domain
Streaming media advertising, TV/Digital media research
Deliverable
dashboards & analysis
Required skills
Media research methodology, syndicated research tools (Nielsen, Kantar, etc.), effectiveness measurement (Reach & Frequency, Brand lift, MMM), attribution modeling, questionnaire scripting, project management, strategic insight generation
Preferred skills
TV/Video and Digital advertising expertise, case study development
Technologies
Syndicated research platforms, digital analytics tools, survey platforms
Responsibilities
Produce research and insights for the Italian Ads marketplace; manage end-to-end effectiveness studies with third-party vendors; partner with sales and advertisers on measurement requests; develop category-specific learning agendas; manage product and engineering projects for measurement integrations; lead team project management and process improvement.
Seniority
Senior, hands-on IC
