Manager, Marketing Partnerships - UK (FTC)
Core
Drive Netflix brand awareness and subscriber acquisition through high-quality partnerships with global electronics brands, local operators, and telcos.
Role type
Manager, Partner Marketing
Builds
Partner-level go-to-market plans, customer marketing plans, training and incentive programmes, and trade/commercial projects.
Domain
Entertainment / Media / Telecommunications
Deliverable
product features
Required skills
Partner relationship management, go-to-market strategy, campaign management, data-driven customer marketing, project management, agency management, training programme design, budget and timeline management, compliance review
Preferred skills
Pay-TV experience, telecommunications experience, entertainment industry knowledge
Responsibilities
Identify growth audiences and barriers to sign-up to create partner-level go-to-market plans; Support building data-driven customer marketing plans focused on acquisition, engagement, and retention; Promote Netflix titles, content, and brand across partner touchpoints (experiential, retail, loyalty, UI); Design and manage training, engagement, and incentive programmes for partner call centre and retail teams; Manage agencies delivering training and incentive fulfilment; Execute partner marketing, trade, and commercial projects including managing timelines, budgets, and sign-offs; Track and measure the impact of partner activity through continuous testing.
Seniority
Manager, hands-on leadership
